At RAUCH, sustainability is not only about how we produce, but also about what we offer. Our beverages are closely linked to people’s everyday lives. That is why we pursue the clear ambition to continuously develop our portfolio towards a healthier lifestyle, without compromising in taste, quality or enjoyment. This ambition is reflected in our vision of being a “Healthy Lifestyle Company”, where our products contribute to a better, more balance way of living.

Guided by expertise

To make this ambition tangible, we rely on a strong combination of external expertise and active collaboration. At the centre of this approach is the Healthy Lifestyle Board – a panel of independent experts including medical doctors, nutritionists and other specialists. They bring scientific knowledge into our decision-making, challenge existing approaches and help shape the development of our product portfolio in a structured and credible way.

But this expertise does not stand on its own. It is closely connected to how we engage with partners, initiatives and consumers. Through collaborations with institutions such as SIPCAN and participation in targeted awareness programs, we actively promote healthier habits and translate our nutrition approach into everyday practice.

This combination of scientific guidance, external partnerships and continuous dialogue ensures that our decisions are not only well-founded, but also relevant in real life. Because for RAUCH, promoting a healthy lifestyle is not just about developing products, it is about combining expertise and collaboration to create solutions that people can trust and integrate into their daily lives.

Reducing sugar step by step

One of the most important levers in this journey is the reduction of added sugar. Our approach is deliberately gradual. Rather than making abrupt changes, we continuously review and adapt recipes over time – ensuring that improvements are accepted by consumers and do not compromise product quality or taste. This long-term approach has delivered measurable results. Since 2015, we have significantly reduced the sugar content in key youth product categories, leading to a saving of around 744 tons of sugar yearly compared to the earlier recipes.

A journey towards better choices

For RAUCH, becoming a Healthy Lifestyle Company is not a fixed state – it is an ongoing process. Recipes are further optimized, new product concepts are explored, scientific insights are integrated into decision-making and consumer expectations are constantly reassessed.

This development reflects a simple idea: Small, consistent improvements can create a meaningful impact over time.