New Marketing ideas

The new retail chains grew rapidly. They modernized logistics and established new marketing ideas. One of these was to sell products under the company's own name, including fruit juices. This was unthinkable for many manufacturers at the time. Since the late 1960s, Rauch has been bottling juices for retail partners, but with different recipes.

At the end of the 1960s, for the first time the Spar company presented juices bottled by Rauch and sold under its own brand name amongst its fruit juice range. At that time, everything was in glass bottles.

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