Rauch is also one of the first to recognise the next new trend: new retail organisations such as ADEG, Spar and Billa radically change the retail trade from the late 1950s onwards. Rauch boldly chooses to go with these partners. The next generation takes over the helm in 1962. Erich, Trudi, Franz and Roman bank on growth, in Austria and internationally. They modernize the processes, marketing not only juice, but also concentrates. Despite the economic crisis of the 1970s, they established business relationships all over the world and successfully expanded as far as Arabia.