Rauch as a taste pioneer

"As early as the 1960s, we were the juice innovators in Austria. Soon we were offering red and white grape juice, blackcurrant, orange, blueberry and so on. But we were only able to do this because our retail partners took the necessary quantities from us."

Franz Rauch

Apple transport at the Swiss-Austrian border.

In the 1960s, Swiss fruit growers were important suppliers for Rauch. A border agreement between Vorarlberg and eastern Switzerland freed their fruit from customs duty. Scenes like this were common at harvest time.

1960s apple trucks from Switzerland