2010s: Speed

New strategy: broader, bolder, faster

The Internet, smartphones and the like are radically speeding up our world. Drinks trends are also changing rapidly in the global village. The management team adapts their strategy accordingly: Rauch becomes broader, bolder and faster. The first Juice Bar opens in Vienna in 2012. The company invests heavily in its own network of production sites in fruit-growing areas. You make the best juice if you are in charge of all the steps from fruit to glass. Demands from all the various markets are also growing, and the product range is getting bigger and bigger.