100 years - 100 stories

Opener

From the mountain farm to the juice brand

Story 1: 1909

From scythe to embroidery machine

Story 2: 1919

You always have to eat and drink

Story 3: 1920

From pressing cider for a fee to an independent cider brand

Story 4: 1927

Top marks for Rauch

Story 5: 1933

Sweet apple juice: the first trend product

Story 6: 1933

Ernst and Eduard take over the cider mill

Story 7: 1934

Good advertising for good juice

Story 8: 1938-1945

Juice for military hospitals

Story 9: 1948

The "Rauch tree" emerges

Story 10: 1948

1/3 to Tyrol

Story 11: 1949

Wanted: Nimble and skilful hands

Opener Epoch 2

From the Ländle region to the New World: bold decisions and new markets

Story 12: 1957

From corner-shop to supermarket

Story 13: 1950s

Company outing in the early '50s

Story 14: 1958

Storing water makes little sense

Story 15: 1962

Young management team, ambitious goal

Story 16: 1966

Press better

Story 17: 1966

Bankruptcy?

Story 18: 1960s

VW-Beetle

Story 19: 1960s

Rauch as a taste pioneer

Story 20: 1969

Supplier network across the Iron Curtain