Within just a few months, the Rauch tree had established itself as a strong symbol of the Rauch umbrella brand. Now the question arose, where is it rooted? In 2012, the advertising agency at the time created Rauch Valley as the new home of the Rauch tree and all Rauch products. "Rauch Valley is not an actual place, but a symbol for the pure, natural countryside from which we source our products," says Daniel Wüstner. "It is a symbol of the longing for a perfect world. The fact that our home actually looks like Rauch Valley is, of course, a nice coincidence."