The health kick

How Rauch discovered healthy tea for its customers

Just before the turn of the century, central Europe saw the arrival of a new kind of self-awareness with goal of improving people's health and well-being. ‘Healthy’ was suddenly the operative buzz word. As was often the case, Rauch discovered this trend early on. Former Sales Manager Daniela Kapelari loved green tea herself, and in 1998 she initiated the development of the first tea drink: ‘Green Tea’. The outcome was the new Rauch health brand ‘Nativa’ which offered other healthy teas such as ginkgo or rooibos. The brand quickly became a customer favourite.

It remains a popular health drink: Rauch developed its Nativa brand in 2000