If you want to establish yourself as a strong brand, you need a clear logo. The young leadership team had already registered the word “Rauch” as a brand in 1965. The first Rauch brand logo was created in 1972. Its features: the stylised fruit with leaf and the conjoined “AU”. With the introduction of Happy Day and Bravo at the end of the 1970s, Rauch commissioned the further development of their logo. To ensure that it would look as good as possible on these packs, the fruit and the script have been presented in the classic yellow oval with red outline ever since.