Story 50: 1994
In 1994, Rauch's Budapest team launched HappyDay, the first "international" fruit juice brand with 6 varieties, on the Hungarian market. The launch was supported by a TV ad that emphasized Rauch's long tradition of producing the best juice. Since they couldn't find an actor who could convey the message credibly, Roman Rauch personally took the leading role.
First Hungarian television ad with Roman Rauch