Happy Days for Rauch: brands take us to No. 1

At the end of the 70s, Rauch takes two decisive steps: Rauch is one of the first to move to the then completely new TetraPak, and the company becomes the market leader in Austria in the 80s with its new, strongly promoted brands Happy Day and Bravo

But investments are also being made in production: the latest technologies ensure the highest quality. Rauch also continues to grow around the world and brings ever more diverse products to more and more countries. The company ventures into a new segment with IceTea

In 1986, the Rauchs meet an ambitious young entrepreneur who wants to change the world with an energy drink. Even if no one believed in it at the time, it became an incredible success story and a close partnership that continues to this day