The Hungarian branch had experienced tremendous growth. In harvest season in autumn, kilometre-long lines of lorries loaded with fresh apples from eastern Hungary were found outside the plant in Budapest. The best arable land was a good 300km away in the district of Szabolcs right on the Ukrainian border. But transport grew more expensive year on year.
And so, Rauch was faced with a landmark decision: we’ll go directly to the fruit. In 2005 in the small town of Nyirmada, Rauch set up the first plant that was to produce semi-finished products rather than finished drinks, i.e. juice, concentrate or purées made from freshly harvested fruit. And the neighbours of the Budapest plant were delighted to find that the line of lorries had suddenly disappeared in autumn.