From a small factory to pioneering global innovation
That's RAUCH
Ever since our foundation in 1919, we have remained an Austrian family business for four generations now. Our motivated staff members and the constant strife for high quality form the basis for our success, making RAUCH not only a family friendly company but also one of the leading fruit juice producers in Europe.
Drinking is vital, but we offer more than that: fruity, natural, fresh and pure. Our products - produced from nature's fruits for human indulgence - stand for freshness and healthy enjoyment. Our brands are in tune with the tastes of our time, enriched with the best fruits from all over the world.
Ever since our foundation in 1919, we have remained an Austrian family business for four generations now. Our motivated staff members and the constant strife for high quality form the basis for our success, making RAUCH not only a family friendly company but also one of the leading fruit juice producers in Europe. We quench the thirst for fruit in more than 100 countries worldwide.
We take pride in recognizing nature as the source of fruits, our most essential commodity. We actively work on the economical, sustainable and careful use of our resources. We take responsibility and make a committment to the environment. Our RAUCH team epitomizes all these values.
Strategic Business Sections
In total, the RAUCH Group occupies three strategic business fields. Besides the production and sales of the RAUCH brands from HAPPY DAY to BRAVO, NATIVA and RAUCH ICETEA, RAUCH is also firmly established in the so-called business to business area.
Within this branch, the company RAUCH carries the role of a producer and sales company for international purchasers of fruit juice concentrates and half-finished products.
The third field concerns commissioned fillings. As a service provider, RAUCH fills for other producers of beverages with the proper high-tech filling installation for cans, PET (plastic) and glass bottles.