Alpine Skiing

Our sponsoring engagement within the FIS Alpine Skiing Worldcup has its origin in the early 90s. We use this platform for activating our premium fruit juice brand happy day.

Next to branding of various Worldcup races in Austria, Slovenia, Italy, Canada and other countries we also focus on our valuable partnerships with local testimonials and resprective skiing associations.

Therefore we care about our longterm relationships with the Austrian and Slovenian Skiing Association, as well as our Alpin Skiing talents such as Petra Vhlovà (Slovakia), Katharina Liensberger (Austria) and Anna Veith (Austria).