Our sponsoring engagement within the FIS Alpine Skiing Worldcup has its origin in the early 90s. We use this platform for activating our premium fruit juice brand happy day.
Next to branding of various Worldcup races in Austria, Slovenia, Italy, Canada and other countries we also focus on our valuable partnerships with local testimonials and respective skiing associations.
In addition to our long-standing commitment to the Vorarlberg Ski Association, we maintain great partnerships with the alpine ski talents Johannes Strolz, Katharina Liensberger, Victoria Olivier, Jakob Greber and Anna Veith from Austria.
As a Vorarlberg company, promoting the next generation of skiers in Vorarlberg is particularly important to us, which is why we make a conscious effort to establish regional partnerships.