The sponsoring in the Alpine Ski World Cup has a fixed place in the brand management and is decisive in contributing to brand awareness and the attractiveness of the RAUCH brand. As a sponsor of important World Cup races, we appear in the Alpine sector especially in Italy, Germany and Switzerland, at women´s races as well as at men´s races in all disciplines. Herewith the skiing stars incorporate the world of RAUCH at classic sites such as Gröden, Garmisch or St. Moritz.
For some years now we have also been active as a sponsoring partner of the FIS for all World Cup races in Nordic Combined. These are 20 events worldwide, from Lillehammer/Norway to Sapporo/Japan. In the past few years, Nordic Combined has become more and more popular internationally and has enjoyed increasing audience ratings on TV. As one of the 2 main sponsors we are able to position our ad space prominently and in a manner which is adapted to TV.
As in Nordic combined, RAUCH is also acting at the Cross-Country World Cup from October until March as a presenting sponsor at more than 60 races. Through selective advertisement placement during the whole tour, RAUCH will be present all over Europe.