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Drink-culture for body and mind

http://www.rauch.cc/ro/brands-ads/nativa/
23.05.2012

Greener than green: Rauch Nativa is coming out with 14 Stevia products

It’s the trend: the popular low-calorie wellness teas now with Stevia extract. 

 

Stevia – the honey leaf
For many centuries the Stevia plant has been used by the natives of Paraguay and Brazil for both sweetening and as a remedy. The admission by law as of December 2011, now also offers our countries the possibility to use this sweetener which comes from a natural source. 
The “Stevia rebaudiana“ is also called sweet leaf or honey leaf. From its leaves the Steviolglycosides are extracted. These have a sweetening power which is 300 times higher in comparison with sugar and are, therefore, free of calories. Stevia is also suitable for diabetics as a sweetener and furthermore does not cause cavities. 

 

2 years of development for the best flavour
For Nativa, fructose and Stevia extract are used, a mixture which is especially low in calories. “Many products with Stevia have an unpleasant, bitter aftertaste”, explains Erich Teufel, Marketing Manager at Rauch Fruit Juices, “but Nativa does not. We have been working on the development for 2 years in order to be able to guarantee our good flavour.” With its light, tart, typical green tea flavour, Nativa is a favourite, especially for adults. 

 

Rauch Nativa – the green tea specialist
“Drink green tea to forget the noisiness of the world” states a Chinese wisdom which really strikes a chord in today’s hectic times. In China and Japan, green tea has been considered an elixir for 3000 years. “Nativa uses the old wisdom of other cultures. As a result, the Nativa wellness teas have become pure drinks with valuable ingredients that have a positive holistic effect on the body and spirit”, Teufel explains Rauch’s brand strategy.
He also says that green tea is a real insider’s tip for anyone who has to be receptive and adaptive over a long period of time. This is because green tea directly stimulates the brain and is, therefore, conducive to high concentration. 

 

A whole range with Stevia
The new Nativa generation with Stevia is available starting in February with the first flavours. By the spring, all other Nativa products will gradually be changed to Stevia - in total as many as 14 articles. 

Back to nature. Back to the essentials.

Water and tea have always been among the most popular drinks in the world. Rauch NATIVA has rediscovered these old habits of drinking and hereby revitalized a new drinking culture. Due to their natural ingredients, water and tea beverages have a positive effect on the body and mind.

Because they contain natural antioxidants. Modern studies confirm their positive effect on the human body.
Beverages with tea herewith represent a valuable contribution to a balanced nutrition.

Panta Rhei.

Water as a source of beauty, vital power and health. Drinking makes you beautiful. It strengthens the skin, vitalizes the complexion and is the basic of efficiency in sports and profession. The person who drinks a lot keeps a clear mind. At work, at leisure time and during sports. NATIVA drinking pleasure gets rid of tiredness and  increases concentration. Mineral nutrients and vitamins boost vitality and put thoughts in motion. Because when you´re thirsty, it´s already too late: with a liquid deficit of 3% one starts to notice difficulties in concentrating.