Since January 2005, we have also been an official partner of Red Bull Racing and therefore have the basics for conquering one more field of international sponsoring.

RAUCH is constantly increasing its radius of action in Europe as well as overseas. With the selected sponsoring of the formula 1 we pursue clear targets of marketing:

Besides the continuous aiming for positive image values, the popularity of the RAUCH brand in Europe and in important export regions is in first place. The Formula 1 Grand Prix in 16 countries all over the world allows international sports sponsoring with enormous TV coverage. The almost three year engagement in motor sports is the ideal complement to the well-known RAUCH summer and winter activities and perfectly completes the sponsoring program.

The sponsoring package at RBR reaches from the logo placements on the rear-view mirror and on the overalls and t-shirt sleeves of the Red Bull Racing team (racer, technicians, management) to the product sponsoring in the paddock club (VIP area) and in the Red Bull energy station.