We are also involved in the area of arts and culture, whereby we can reach certain target groups in a better way and transport entrepreneurial objectives and philosophies very well. With cultural sponsoring the international popularity of the brand increases and it is a positive contribution to the image of RAUCH.

First of all, it is the cooperation with the Bregenz Festival which Rauch has had for many years, and also the Vienna Festival Weeks as well as regional, cultural events which enrich our sponsoring engagement with additional facets.