With a turnover of 723 million Euros in the year 2011, the Rauch Group is the biggest producer of fruit juices and tea beverages in Austria by far and plays a determining role internationally as well.

In total, the Rauch Group occupies four strategic business fields. Besides the production and sales of the Rauch brands from HAPPY DAY to BRAVO, NATIVA and Rauch ICE T, Rauch is also firmly established in the so-called business to business area. Within this branch, the company Rauch carries the role of a producer and sales company for international purchasers of fruit juice concentrates and half-finished products.

A wide range of products is produced and marketed:

• Fruit juice concentrates, meaning fruit juices,
  partly extracted of its water content, as well as
• Fruit aromas, 100% extracted from juice of freshly
  pressed fruits, and
• Directly-pressed juices of various sorts of fruits,
  which can be mixed as necessary, and also
• Fruit puree/pulp of fruit (e.g. for jam production).

The third field concerns commissioned fillings. As a service provider, Rauch fills for other producers of beverages with the
proper high-tech filling installation for cans, PET (plastic) and glass bottles.
 
The fourth and last strategic business field within the portfolio of the Rauch Group is the Fohrenburg breweryin Bludenz.